Privacy Policy

Watermark Lodging Trust respects your privacy. We provide this Privacy Policy to answer some of the questions that you may have about the types of information collected from the websites (the “Website”) operated by Watermark Lodging Trust, its subsidiaries and/or affiliates (collectively, “Watermark Lodging Trust”) and how that information is used. This Privacy Policy only states Watermark Lodging Trust’s privacy practices with respect to information collected online via our Website. This Privacy Policy is incorporated into and subject to the Terms of Use. Any changes in our Privacy Policy will be communicated on this page, so please check back from time to time. By using the Website, you are agreeing to accept the Privacy Policy in place at such time. This policy was last reviewed on March 1, 2021

Restricted Use

This Website is not intended or designed to attract children under the age of 13. We do not collect personally identifiable data from any person we know to be under the age of 13; children under 13 should not send us any information. If you are a parent and you believe we have collected information from your child under 13, please contact us.

Without limiting the generality of the restrictions contained in our Terms of Use, this Website was created in the United States and complies with U.S. laws. If you are a User who is not a resident of the United States, you should be aware that if you use the Website or submit your personal information to the Website you will be voluntarily transferring your personal information to the United States, which may not offer the same level of protection to your personal information as applies in the jurisdiction in which you reside. If you have any questions about the use of your personal information, please contact us before submitting your personal information.

Cookies and Collection of Information

Watermark Lodging Trust uses cookies and tracking technologies on our Website to enable us to analyze use of our Website and help to improve your experience. This policy describes Watermark Lodging Trust’s use of cookies and tracking technologies and provides information about how other entities may use such technologies in association with the operation of our Website.

How We Use Cookies
A web browser cookie is a small text file that is sent by a website to your computer or mobile device, where it is stored by your web browser. We use cookies and tracking technologies to generate aggregate statistics about how people use the Website; for error management and troubleshooting; and to improve user experience.

Analytics on Our Website
As with many websites, we use Google Analytics to understand how you and other visitors engage with the Website. This may involve the use of cookies that collect information (such as your IP address or other identifiers, browser information, and information about the content you view and interact with) to record how you use the Website.

This service helps us to determine how many users we have, which parts of our Website are most popular, what browsers are being used (so we can maximize compatibility), the country or region where our users are located, and the demographics and interests of our users. We may have collected this information from you in the past twelve (12) months to better understand who is using the Website and to improve how we present content.

Other than as described above, we do not track users over time and across third-party websites to provide targeted advertising.  Therefore, we do not respond to Do Not Track signals from your browser.

Opting Out of Analytics Cookies
To find out more about the Google Analytics services used on our Website and to opt-out, click here.

Managing Cookies and Local Storage on Your Device
You can choose how web browser cookies are handled by your device via your browser settings, including refusing or deleting all cookies. Some devices allow you to control this via your device settings. If you choose not to receive cookies at any time, the website may not function properly. Each browser and device is different, so please check the settings menu of your browser or device to learn how to change your advertising settings/cookie preferences. You can find information on how to manage cookie settings on certain browsers via the following links:
Cookie settings in Chrome
Cookie settings in Firefox
Cookie settings in Internet Explorer
Cookie settings in Safari

Collection and Retention of Information
If you contact us using the tools and information on the Website, complete forms or submit information through the Website, or communicate with us by e-mail, we will collect and retain such information, including any personal information contained therein, for as long as reasonably necessary for the purposes explained in this Privacy Policy.

Uses and Sharing of Information

In the event that Watermark Lodging Trust and/or some of our assets are sold or transferred or used as security, the information collected on our Website may be transferred to third parties as part of that transaction. Watermark Lodging Trust may also provide such information or provide access to such information to any of our affiliated businesses or to our business partners, vendors and/or service providers (e.g. analytics platforms). If you submit personal information via our contact us page, Watermark Lodging Trust may use your information to reply and send information to you. Watermark Lodging Trust does not intend to reveal such information to third parties except in the manner stated in this Privacy Policy. We do not sell any personal information.

If Watermark Lodging Trust is requested by law enforcement officials or judicial authorities to provide information on individual users, we may provide such information without your consent. In matters involving claims of personal or public safety, Watermark Lodging Trust may provide your personal information to appropriate authorities without your consent or court process. We may also disclose your personal information where we consider it necessary to establish, defend or exercise legal rights, claims or obligations.

For the purposes of EU data protection laws, our legal basis for processing personal information about you is that such processing is necessary for our legitimate interests in running and promoting the Website and our business, in responding to correspondence or comments from you, in maintaining relations with investors and advisors, or is otherwise necessary for compliance with a legal obligation to which we are subject.

Will Your Information Be Secure?

Watermark Lodging Trust recognizes that you may be concerned about the security of your personal information and we are committed to employing reasonable technology in order to protect the security of our Website. However, even with the best technology, no website is 100% secure. We will take reasonable measures, which we believe are appropriate to protect your information from loss, misuse, alteration or destruction.

User Ability to Access, Update and Correct Personal Information

All users will have the following options: if you do not want to receive email or other mail from us, or if you wish to know what information we have pertaining to you, please contact us.

In addition, in some jurisdictions, including in the EU and California, users may, by law and subject to some limitations, have the right to: (i) request access to your personal data; (ii) require rectification/correction of errors in your personal data; (iii) have your personal data erased; (iv) restrict the processing of your personal data; and (v) receive your personal data in a structured, commonly used and machine-readable format and transmit that data to a third party. To exercise these rights, please contact us. We will respond to valid requests to exercise these rights in accordance with applicable law once we have verified your identity. We will not discriminate against you for choosing to exercise any of these rights.

Other Limits to Your Privacy

Our Website contains links to other websites. We are not responsible for the privacy practices or the content of such other websites. Please be aware that these other websites may collect information about you and have privacy practices that differ from those of Watermark Lodging Trust.

Other Information

For the purposes of EU data protection law, Watermark Lodging Trust is the data controller of the personal information referred to in this Privacy Policy. If you have questions about this Privacy Policy or wish to exercise any rights referred to in it, please contact us. While we hope you will be able to resolve any issues that arise in relation to your use of the Website, if you are an EU resident, you have the right to lodge a complaint with the data protection supervisory authority in the EU member state of your residence or, if relevant, where the alleged infringement has taken place. Details can be accessed here.